Patta at Asphaltgold
Out of love and necessity. Founded in the middle of the hip-hop scene in the Netherlands, Patta sees itself as an interface between culture and fashion. The result is the finest streetwear for music and sneaker lovers - with oversized hoodies comfortable jogging pants and cozy beanies. Discover in the online store of Asphaltgold our Finest Selection of Patta Apparel and Accessories.
Straight Outta Amsterdam: The Patta Story
For Patta founders Edson Sabajo and Guillaume "Gee" Schmidt, street fashion is part of the air they breathe: In the late 90s to early 2000s, both shaped the hip-hop culture of the Dutch capital - Edson as DJ, Gee as MC and event host. Their penchant for good music and the best sneakers was therefore not just a hobby, but part of their identity. In 2004, the kick-collectors turned their passion into a profession: the first Patta store opened its doors in Amsterdam.
At first Edson and Gee sold in their Patta Shop selected sneakers from their friends' brands or globally renowned companies. In 2010, the first own collection followed - and Patta became a brand. Today, the brand's offering includes a permanent clothing line with Patta pants, shirts and jackets as well as two seasonal collections.
What was always important to the two founders, however, is the connection to the community: Under the name "Patta Soundsystem", the company operates a music platform and a creative network. In addition, there is the Patta Running Team and the Patta Foundation, which focuses on educating young people. At the same time, Edson and Gee can use the brand to pass on their cultural heritage: In Suriname, the Latin American country of origin of the founders, "Patta" is the slang expression for "shoe. Patta is now one of the most successful black-owned apparel brands in international business.
I'll Take You To The Patta Shop: The brand's clothing line
Patta's clothing carries the vibe of 90s hip-hop into today. Warm jackets, casual baggy fits, basic tees and oversized sweaters are combined with eye-catching to subtle logo prints - and, of course, go perfectly with Patta sweatpants. With knitted tops and pants, the brand is reviving the dad look, with patterns or graffiti designs for top and bottom Apparel bring street credibility into every closet. In addition, accessories such as Patta socks or beanies must not be missing to give your outfit the finishing touch.
When it comes to sneakers, Patta relies on collabos with famous brands: The kicks from Patta x Nike feature a wave design on the upper; in collaboration with Vans, Patta reinterpreted the iconic high-tops with its own silhouette. The bright neon green of the Patta x New Balance collabo's jogging pants and sweaters has a special recognition value - the highlight of the release: the kids' version of the New Balance 990v3 with overlays in contrasting green.
Gangsta's Paradise: Patta in the Asphaltgold online store
From trendy knitwear to cargo pants and print shirts: Patta Apparel stands for casual styles and uncomplicated streetwear. The connection to the hip-hop scene is noticeable in every design and gives the brand its USP. Asphaltgold has put together a selection of Patta collections for you in the online store: Browse through hip jackets, jeans and hoodies or stock up your basics with Patta T-shirts and sweaters. Information on fits and cuts can be found in the item descriptions of the individual products or try out our Asphaltgold Fittingroom.
